Parab Publications
The Ultimate Guide to Digital Marketing: SEO, Content,  Social Media and PPC

The Ultimate Guide to Digital Marketing: SEO, Content, Social Media and PPC

Lt. J. Hajiram Beevi, Dr. M. Kamal, Dr. R. Inbaraj, S. Munawara Banu., A. Sumaiya., M. Renuka.

FORMAT:

Paperback

ISBN

978-93-48959-14-0

DOI

https://doi.org/10.5281/zenodo.15617783

PAGES

177 pages

PRICE

Rs. 999.00/- ($80)

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About The Authors
Lt. J. Hajiram Beevi

Lt. J. Hajiram Beevi., M.Sc., M.Phil., NET., SET., (Ph.D) is an Assistant Professor of Computer Science at Jamal Mohamed College, Trichy. She has over thirteen years of experience in teaching computer science to graduate students besides research. She has published the book on “Primer on PHP”, "NTA UGC NET PRACTICE WORK BOOK (PAPER I): 50 PRACTICE PAPERS", "TRB Assistant Professor GK - Current Affairs", “Digital Electronics for Beginners”, and “Web Frameworks in Action: A Hands-On Guide to the MERN Stack”.

Dr. M. Kamal

Dr. M. Kamal serves as an Assistant Professor in the Department of Computer Science at Jamal Mohamed College, Trichy. With nearly two decades of teaching experience, he has demonstrated a strong commitment to academic excellence and technological innovation. As an active researcher, he secured project funding from the Tamil Nadu State Council for Science and Technology (TNSCST) for his work. He has also authored the book "Deep Learning for Computer Vision and R Programming".

Dr. R. Inbaraj

Dr. R. Inbaraj is currently serving as an Assistant Professor in the Department of Computer Science at Jamal Mohamed College, Trichy. He obtained his Ph.D. from Bharathidasan University in the field of Image Processing. With over 24 years of experience in teaching, his areas of interest include Artificial Intelligence, Networking, and Pattern Recognition. He has published the book on “Digital Electronics for Beginners”, and “Web Frameworks in Action: A Hands-On Guide to the MERN Stack”.

S. Munawara Banu.

S. Munawara Banu., M.Sc., M.Phil., NET., (Ph.D) is working as an Assistant Professor in the Department of Computer Science at Jamal Mohamed College, Trichy. She has fifteen years of teaching experience. She has published many research papers in reputed journals. She has published the book on “Primer on PHP”, “Digital Electronics for Beginners”, and “Web Frameworks in Action: A Hands-On Guide to the MERN Stack”.

A. Sumaiya.

A. Sumaiya., M.Sc., M.Phil., is working as an Assistant Professor in the Department of Computer Science at Jamal Mohamed College, Trichy. She has sixteen years of teaching experience. She has taught a range of subjects such as Computer Networks, Computer Organization and Architecture.

M. Renuka.

M. Renuka., M.Sc., M.Phil., SET., NET., is working as an Assistant Professor in the Department of Computer Science at Jamal Mohamed College, Trichy. She has thirteen years of teaching experience. She has taught a range of subjects such as Programming Languages and Computer Networks.


About The Book

Marketing isn’t what it used to be. We’ve come a long way from handing out flyers or putting up billboards. Today, it's all about reaching people online— through search engines, social media, email, and more. That shift is exactly what inspired this book: to help bridge the gap between the old-school marketing world and the fast-moving digital space we’re in now. 

Whether you're running your own business, working in marketing, freelancing, studying, or just interested in how online promotion works, this book is here to help. You’ll find straightforward, practical advice on everything from SEO and Google Ads to creating great content and using social media to grow your brand. 

We’ve tried to keep things clear and easy to follow. You won’t just read about theories—you’ll get examples, tools, real-life cases, and even a few checklists to make sure you can actually put these ideas to work. Each chapter builds on the last and includes helpful questions to test what you’ve learned. 

This isn’t just about learning—it’s about doing. Whether you're setting up your first ad campaign, making your website easier to find, or trying to grow your audience online, this book gives you the tools to make it happen.



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