Marketing isn’t what it used to be. We’ve come a long way from handing out flyers or putting up billboards. Today, it's all about reaching people online— through search engines, social media, email, and more. That shift is exactly what inspired this book: to help bridge the gap between the old-school marketing world and the fast-moving digital space we’re in now.
Whether you're running your own business, working in marketing, freelancing, studying, or just interested in how online promotion works, this book is here to help. You’ll find straightforward, practical advice on everything from SEO and Google Ads to creating great content and using social media to grow your brand.
We’ve tried to keep things clear and easy to follow. You won’t just read about theories—you’ll get examples, tools, real-life cases, and even a few checklists to make sure you can actually put these ideas to work. Each chapter builds on the last and includes helpful questions to test what you’ve learned.
This isn’t just about learning—it’s about doing. Whether you're setting up your first ad campaign, making your website easier to find, or trying to grow your audience online, this book gives you the tools to make it happen.