Parab Publications
Beyond Boundaries: Innovating for New Markets and  Entrepreneurial Growth

Beyond Boundaries: Innovating for New Markets and Entrepreneurial Growth

Dr. Aarti Trehan, Dr Priyanka Singh, Dr. Rozy, Ms. Rajni Dhawan

FORMAT:

Paperback

ISBN

978-93-48959-32-4

DOI

DOI Applied

PAGES

180 pages

PRICE

Rs. 999.00/- ($80)

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About The Authors
Dr. Aarti Trehan

Dr. Aarti Trehan, an Associate Professor in Chemistry, is currently officiating as Principal, Arya Kanya Mahavidyalya, Shahabad (M.), Kurukshetra. With more than 30 years of experience in both research and teaching, a Doctorate from Panjab University as a CSIR Fellow, and master’s from Kurukshetra University, she is actively engaged in fostering academic growth and excellence. She has published twenty quality research papers in reputed journals, edited five books and has authored two books also. She has written ten chapters in different books with relevant themes and also organized and participated in seminars, workshops, conferences and has established her commitment to sharing knowledge and staying updated in her field. As Member, Board of Studies at Kurukshetra University, she has played a crucial role in shaping the academic curriculum. Her current interests include Educational Reforms and Sustainable Growth.

Dr Priyanka Singh

Dr Priyanka Singh is an Assistant Professor of English at Arya Kanya Mahavidyalaya, Shahabad Markanda, Kurukshetra, India. She is an Associate Fellow at the prestigious Indian Institute of Advanced Study, Shimla. She has a diverse experience of 19 years in professional and degree colleges. She is an alumnus of Indraprastha College for Women, Delhi University. She has remained Member, Board of Studies (English), Kurukshetra University, Haryana, India. She has published 22 research papers in reputed International and National journals and books, the latest being from Sahitya Academy, India, and De Gruyter, Germany. She has chaired sessions in International Conferences besides presenting research papers in International and National Conferences. She is associated with the Department of Higher Education, Panchkula as Resource Person and has prepared and delivered e-content telecasted on Utkarsh and YouTube channels of DHE, Haryana. She is actively involved as Resource Person for Refresher Courses, Extension lectures nationwide. She is the Founding Member of Research India Foundation and Editor-at Desk of Vigyan Journal. She has been awarded Outstanding Teacher Award by Research India Foundation, A Govt of India Approved Research Foundation. She has two books to her credit and also writes poems, both, in English and Hindi and has published a few of them in Anthologies. Her debut collection of poems in English is titled Search, Sing, Shine and in Hindi is Bebaakiya.

Dr. Rozy

Ms. Rajni Dhawan is an Assistant Professor of Commerce at Arya Kanya Mahavidyalaya, Shahabad Markanda, kurukshetra, Haryana. She holds an MBA and M.Com with a specialization in Finance and Marketing which have equipped her with advanced analytical, strategic, and managerial skills essential for academia and industry.she is dedicated and experienced educator with 9 years of teaching expertise. She is passionate about imparting knowledge and inspiring students in the field of Commerce. Her commitment to academic excellence and continuous learning reflects in her active participation in national and international seminars, Faculty Development Programs (FDPs), workshops, and Skills-related courses, enhancing her academic and professional expertise. Additionally, she serves as the Vice President of the Samritiyan Alumni Association, Shahabad Markanda.

Ms. Rajni Dhawan

Ms. Rajni Dhawan is an Assistant Professor of Commerce at Arya Kanya Mahavidyalaya, Shahabad Markanda, kurukshetra, Haryana. She holds an MBA and M.Com with a specialization in Finance and Marketing which have equipped her with advanced analytical, strategic, and managerial skills essential for academia and industry.she is dedicated and experienced educator with 9 years of teaching expertise. She is passionate about imparting knowledge and inspiring students in the field of Commerce. Her commitment to academic excellence and continuous learning reflects in her active participation in national and international seminars, Faculty Development Programs (FDPs), workshops, and Skills-related courses, enhancing her academic and professional expertise. Additionally, she serves as the Vice President of the Samritiyan Alumni Association, Shahabad Markanda.


About The Book

In the rapidly evolving global economy, the pursuit of innovation and entrepreneurial growth is no longer confined by geographical, cultural, or industrial boundaries. The emergence of new markets and the relentless drive for expansion have fundamentally transformed the way businesses operate, innovate, and scale. Beyond Boundaries: Innovating for New Markets and Entrepreneurial Growth delves into this transformative journey, offering insights into how businesses and entrepreneurs can successfully navigate and thrive in uncharted territories. This book is a comprehensive exploration of the strategies, challenges, and opportunities that define modern entrepreneurial ventures and market innovation. It brings together case studies, theoretical frameworks, and practical insights to illuminate the pathways to success in diverse and dynamic market environments. From leveraging technology and fostering creativity to embracing sustainable practices and understanding cultural nuances, the chapters in this book provide a roadmap for entrepreneurs aiming to break new ground. The focus extends beyond conventional business models to include social entrepreneurship, inclusive growth, and the role of innovation in addressing global challenges. Each chapter is intended to inspire, educate, and equip readers with the knowledge and tools necessary to push the boundaries of traditional entrepreneurship.



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